The Sound of our Generation - that's the very apt slogan for Antares behind Auto-Tune - the by far most iconic vocal effect that has both opened the door to new creative expressions of the man-made voice and saved thousands of recordings from small inaccuracies and large “skews”.
Auto-Tune is probably the most well-known audio effect in the public - often reviled and often used too much, but even more often used discreetly to make an already well-performed performance absolutely perfect.